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Sir Trill Launches New Record Label
ghost music group
Amapiano sensation Sir Trill is stepping into a new chapter of his career, reclaiming his independence with the launch of his own record label, Ghost Music Group. After years of delivering chart-topping hits and facing struggles within the music industry, the "John Wick" hitmaker is taking matters into his own hands, determined to build a legacy on his own terms.
Breaking Free: Sir Trill’s Bold Move
Sir Trill took to social media to officially announce his new venture, marking a turning point in his career. His message was short but powerful:
“MY OWN LABEL IS UP.”
This declaration sent waves of excitement through his fanbase, many of whom have supported him through the highs and lows of his career. The launch of Ghost Music Group is seen as a definitive step toward artistic freedom, allowing him to take full control over his music, finances, and overall brand.
Years of Exploitation and Frustration
While Sir Trill’s music has dominated the Amapiano scene, his journey hasn’t been without struggles. He has openly expressed frustration over financial injustices, revealing that despite his numerous hits, he has yet to see a fair share of the profits. In a shocking revelation in early 2023, he posted:
“It’s tiring and mentally damaging. So many hits, and I’ve never seen a cent. I’m tired.”
This revelation painted a bleak picture of the industry’s darker side, where artists often find themselves tied to exploitative contracts that strip them of their earnings and creative control. Rumors swirled that he had been under BlaqBoy Music which is pioneered by DJ Maphorisa, a label often accused of gatekeeping and unfair business practices. However, Sir Trill chose to rise above these challenges by forging his own path.
The Impact of Artists Owning Their Labels
The launch of Ghost Music Group is more than just a business move—it’s a statement. It signifies a shift in the power dynamics of the South African music industry, where more artists are choosing independence over restrictive label deals. Owning a label means Sir Trill can:
- Release music on his own terms, without external interference.
- Sign and nurture emerging artists, giving them opportunities he never had.
- Retain full control over his earnings, ensuring financial stability.
- Create music that is purely authentic, without the pressure of label demands.
This model has worked for international artists and is now becoming a viable option for South African musicians seeking creative freedom and long-term success.
A New Era for Sir Trill
Sir Trill’s fans have been eagerly waiting for his resurgence, and it seems he is ready to deliver. He has already teased new music, with recent collaborations like “Xola” featuring CiCi and Msongi proving that he is far from done. With Ghost Music Group now in full swing, supporters can expect more unfiltered, groundbreaking Amapiano sounds straight from the visionary himself.
As he transitions into his role as a label boss, Sir Trill is not just taking charge of his career—he’s setting an example for future artists. In an industry where many talents fade away due to exploitation, his move serves as an inspiration. Sir Trill is back, stronger than ever, and this time, he’s the one calling the shots.
